Dynamic Media Blending

Automated, ‘best available’ decisions to blend and balance work load, across all media types

At a Glance

Dynamic Media Blending
Blends agents to deal with inbound spikes
Dynamic Media Blending
Balances work load, across all media types
Dynamic Media Blending
360 degree view of all relevant factors
Dynamic Media Blending
Enables best use of agent/ supervisor time

About Dynamic Media Blending

Softdial Contact Center™ (SCC) automatically blends agents across inbound/ outbound work and balances the work load of customer contact sessions, across all media types.

This dynamic media blending addresses two priorities of every customer-facing organisation:

  1. minimising the time customers spend waiting to be served
  2. minimising the time agents spend waiting for work.

Addressing a complex challenge

Back when ‘contact centers’ were ‘call centers’, and agents handled one voice call at a time, this balance was maintained by automated call blending – having agents do outbound work, moving them over to inbound when demand spiked, and moving them back again when demand decreased.

With the rise in expectation for contact across all media types – voice, email, chat, social, etc – the software challenge is much more complex. As well as having to balance inbound/ outbound workloads, the software must also balance across different media channels with very different performance measurement points. For instance, chat SLAs may govern both initial response time and time taken to send a message to a customer while chatting.

To successfully balance priorities in this environment, software must respond to a variety of demands. For example:

  • Bringing in chat agents to handle voice sessions during peak periods
  • The trade-offs to be made on between voice and chat SLAs
  • Balancing multiple queues across many different projects
  • Multi-disciplinary agents with different skills across lots of workloads
  • Some agents will be better than others at handling multiple sessions.

 

The Automatic Session Distributor (ASD®)

To address these challenges, right at the core of the Sytel solution is an engine that manages dynamic media blending in real-time: the Automatic Session Distributor (ASD®). The ASD® is the multi-media/ multi-session extension to the traditional call center ACD.

Blending and balancing work load

SCC automatically blends agents across inbound/ outbound work and the ASD load-balances customer contact sessions across all media types.

1. Agent blending

SCC automatically moves agents to cope with any spikes in inbound demand of any media type, without reducing performance in any other workloads.

But wouldn’t taking agents off an outbound voice campaign cause a spike in abandoned calls?

No, because SCC’s dialing algorithm takes account of all campaign conditions including agent numbers. It automatically and instantaneously adjusts the dialing rate accordingly, so that outbound predictive dialing performance is not compromised.

2. Balancing work load, across all media types

The ASD automatically assigns contact sessions to agents with the most appropriate skillsets, or even previous interaction with the customer, and capacity within their personal workload to handle them.

During slack periods of inbound activity, agents can be kept busy with less time-critical work, e.g. email. At peak times, they can be moved up the value chain in response to demand, and back again when demand allows.

Automatic ‘best-available’ decisions

SCC’s dynamic media blending allows real-time, ‘best-available’ decisions by:

  • transforming all sessions into an equivalent format, so that all sessions can be distributed, analysed and worked on using the same mechanisms
  • having central, 360 degree, real-time access to data on all activities and resources within the system – agent skills, sessions in progress, identity of caller, SLA targets, wait times, etc.

 

Improving performance across the organisation

Dynamic media blending improves performance for customers, agents and supervisors by:

  • reducing the time any customer has to wait in a queue by automatically moving agents where possible to handle the load
  • automatically minimising agent idle time, with the scope for productivity improvements of 20% or more
  • automatically adhering to any and all SLAs, protecting organisational reputation and keeping customers happy by not keeping them waiting
  • making the best use of supervisor time and skills. The supervisor simply ensures that SSC knows what skills agents have, sets appropriate SLAs per queue, and can focus on getting the best from their agents, not the technology.
  • making ‘best-available’ decisions far more efficiently and accurately than any supervisor, so human error is minimised if not eliminated altogether
  • allowing organisations to rethink their legacy WFM systems. The ASD® provides workforce planning outputs that allow you to plan staffing, but will also manage the media landscape in real-time to ensure 100% occupancy, regardless of peaks and troughs in call, chat and email volumes.
  • enabling organisations to be more agile and flexible, adding channels and workflows without worrying about detrimental effects to existing work.

 

Learn more about the agent perspective of dynamic media blending in the blended media desktop.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC), offering multimedia, multichannel, fully blended cloud contact center solutions, for quick and easy deployment by partners offering CCaaS or enterprise users. All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

  • Flexible Contact Center Platform

    Softdial Contact Center™ – tightly integrated modules, designed to deliver at scale

  • Blended Media Desktop

    Fully customisable, multi-channel, multi-session workspace

  • Work Anywhere

    Browser-based tools, no software installation required

  • Cloud Or On-Premise, Multi-Tenant

    Scalable, resilient, secure, proven

  • Customise, Localise, White Label

    Design all user interfaces to individual requirements

  • Integration Via APIs

    ‘Swap out’ components and integrate with 3rd party apps

  • World Class Development

    Continuous evolution pushing technical boundaries

Capabilities

Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

  • All Media Types

    Voice, chat, email, social, etc – fully integrated and blended

  • Agent Multi-Tasking

    Work with multiple live contact sessions of any media type

  • Dynamic Media Blending

    Automated, ‘best available’ decisions to blend and balance work load across all media types

  • Predictive Dialing

    Best-of-breed performance under compliance

  • Intelligent Routing

    Smart rules and ‘best-available’ decisions to drive great customer service

  • Agent Scripts

    Help agents achieve and maintain excellence

  • Voice and Screen Recording

    See and hear exactly how agents are interacting

  • Analytics and Data Feeds

    Measure and evaluate performance at every level

  • IVR, Bots & Conversational AI

    Design effective automated flows or integrate with 3rd party providers

  • Customer Journey Tracking

    Stored customer contact history, to aid routing and add context to conversations

Modules

A complete suite of tools, with unique flexibility to extend and swap out modules to deliver a tailored contact center solution for any environment

  • Softdial One™

    Highly flexible unified web UI for agents, supervisors and administrators

  • Softdial Scripter™

    Create complex process flow scripts for agents, IVR, chatbots and other applications

  • Sytel AI Dialer™

    Best-of-breed predictive dialing under any compliance rules

  • Softdial Pathfinder™

    Precise routing rules for ‘best available’ connection

  • Softdial Media Server™

    Core telephony functions to manage all inbound/ outbound SIP calls

  • Softdial Reporter™ 5

    Fully customisable performance stats, charts and reports, across all channels

  • Softdial Publisher™

    Comprehensive data output to build your own reports

  • Softdial Recording Monitor™

    Audio and screen recording of agent activity to ensure the highest standards

  • Softdial Campaign Manager™

    Comprehensive configuration and control for outbound campaigns

  • Softdial Repository™

    Central storage and configuration of common resources

  • Sytel Global Compliance™

    Flexible ‘no contact’ rules to protect contact center and consumer

Markets

Performance and efficiency for a wide range of business applications

  • Customer Service

    Connect quickly to well equipped agents

  • Sales & Telemarketing

    Maximise agent productivity with best-of-breed predictive dialing

  • Healthcare

    Secure, highly-configurable multichannel communications for excellence in patient care

  • Market Research

    Best-of-breed predictive dialing with CATI integration

  • Collections

    Automated inbound/ outbound blending integrated with any debt management app