About The Park Group
The Park Group on the Wirral have been the UK’s leading supplier of gift voucher, hamper and hospitality products for some years. Recently the industry suffered a setback as one of its competitors went bankrupt leaving many suppliers and customers with little to show for their investment. In response Park Group decided to seek major market growth again and called in Sytel to install a dialler at short notice to help them expand their business and re-establish consumer confidence in this market.
The Sytel solution
As Michael McKinlay, Managing Director at Sytel explains
“In late summer of 2007 we were given a go live date of 1 October. We had to install and commission a predictive dialler, train Park’s people and help them write some particularly challenging scripts, using our new web-based scripter product. We like this kind of challenge and assigned an experienced project manager to pull everything together.”
IT Director of Park Group, Steve Lock said
“We were delighted with the knowledge and support Sytel brought to the project. Much of our business in this market comes in the fourth quarter and it was vital that Sytel could help us contact all our customers and prospects in time to deliver product for Xmas and for them to save for the following Xmas. Sytel met our tight go live date and that meant we were able to so, and handle the rush. The reaction from our customers and prospects has been very encouraging with new orders significantly up when compared with the previous year and we exceeded our targets.
Sytel have played a major part in this recovery.
One reason for choosing Sytel was their web-based scripter which allowed us to prototype and change scripts for our agents very quickly. Change is a constant in our business and as we talked to our customers and learnt their latest requirements, we were able to build this knowledge immediately into our scripts to help better address our business. Don’t believe it when people tell you that scripts don’t matter! They do and we couldn’t have made the business gains we did without this ability to respond immediately to our customers’ needs. One aspect of the solution that we really appreciated was the fantastic performance we got from the dialler in the industry, which enforced the regulations laid down by Ofcom without any intervention being required from us.”
Based in the UK, Sytel Limited provides call centre solutions to organisations in over 30 countries. In the outbound world, its predictive dialler, Softdial Plugin, is recognised as being the leading dialler for delivering effective performance under compliance. Sytel has campaigned in all major markets for responsible rules for predictive diallers and acts as adviser on dialler regulations to many national marketing and government bodies around the world.