Park Group (UK) – Predictive Dialler with Integrated Agent Scripts

Industry: Finance
Park Group called in Sytel to install a predictive dialler at short notice to help them expand their business and re-establish consumer confidence in this market.

About The Park Group

The Park Group on the Wirral have been the UK’s leading supplier of gift voucher, hamper and hospitality products for some years. Recently the industry suffered a setback as one of its competitors went bankrupt leaving many suppliers and customers with little to show for their investment. In response Park Group decided to seek major market growth again and called in Sytel to install a dialler at short notice to help them expand their business and re-establish consumer confidence in this market.

The Park Group logo

The Sytel solution

As Michael McKinlay, Managing Director at Sytel explains

“In late summer of 2007 we were given a go live date of 1 October. We had to install and commission a predictive dialler, train Park’s people and help them write some particularly challenging scripts, using our new web-based scripter product. We like this kind of challenge and assigned an experienced project manager to pull everything together.”

IT Director of Park Group, Steve Lock said

“We were delighted with the knowledge and support Sytel brought to the project. Much of our business in this market comes in the fourth quarter and it was vital that Sytel could help us contact all our customers and prospects in time to deliver product for Xmas and for them to save for the following Xmas. Sytel met our tight go live date and that meant we were able to so, and handle the rush. The reaction from our customers and prospects has been very encouraging with new orders significantly up when compared with the previous year and we exceeded our targets.


Sytel have played a major part in this recovery.


One reason for choosing Sytel was their web-based scripter which allowed us to prototype and change scripts for our agents very quickly. Change is a constant in our business and as we talked to our customers and learnt their latest requirements, we were able to build this knowledge immediately into our scripts to help better address our business. Don’t believe it when people tell you that scripts don’t matter! They do and we couldn’t have made the business gains we did without this ability to respond immediately to our customers’ needs. One aspect of the solution that we really appreciated was the fantastic performance we got from the dialler in the industry, which enforced the regulations laid down by Ofcom without any intervention being required from us.”

About Sytel

Based in the UK, Sytel Limited provides call centre solutions to organisations in over 30 countries. In the outbound world, its predictive dialler, Softdial Plugin, is recognised as being the leading dialler for delivering effective performance under compliance. Sytel has campaigned in all major markets for responsible rules for predictive diallers and acts as adviser on dialler regulations to many national marketing and government bodies around the world.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) – multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Software

Softdial Contact Center™ – rich functionality, all-in-one, designed to deliver at scale

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    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc – fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Optimise agent usage and balance workloads in real-time without human intervention, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and ‘best-available’ decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations


Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

By Business Type


A full featured contact center software solution, designed for optimum performance at scale

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Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration

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Automated inbound/ outbound blending integrated with any debt management app

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Maximise agent productivity with best-of-breed predictive dialing


Secure, highly-configurable multichannel communications for excellence in patient care