Perdial (UK) – Full Service Hosted CCaaS

Industry: Hosted Service Provider
Perdial Limited is one of the UK’s leading providers of hosted contact centre services. Perdial wanted to leverage the growing capabilities and advantages of the hosted model and after extensive testing, settled on Sytel’s Softdial Contact Centre™.

About Perdial

Perdial Limited is one of the UK’s leading providers of hosted contact centre services. They serve a wide international client base, targeting mostly SMEs, and serve both B2B and B2C sectors. They offer both inbound and outbound calling, with a mix of predictive, progressive, preview dialling.

Perdial logo

The requirements

In the late 2000’s, Perdial wanted to leverage the growing capabilities and advantages of the hosted model.

Eugene Goodin, Managing Director of Perdial explained:

“The hosted model has become increasingly attractive to clients for a number of reasons. Unlike a premise-based system, there are no upfront costs; that investment has already been made by the service provider. This means that clients pay as they go, only for what they actually use, and they are free to scale up and down as they need.”

Perdial set about searching for software that would provide the backbone of their business. The chosen solution had to offer:


After extensive testing, Perdial settled on Sytel’s Softdial Contact Centre™ (SCC).

Eugene Goodin commented

“Sytel offers an all-in-one hosted software package. With Sytel, facilities are either ready integrated, or we write our own wrapper around Sytel’s technology to deliver the customers’ requirements.”

From Perdial’s point of view, Goodwin added that Sytel was ideal for a number of reasons:

  1. Flexibility
    SCC allows us the flexibility to meet the diverse needs of our individual clients, from the small collections shop to the large customer service operation. A core aspect of that flexibility is that we can offer TDM or IP connectivity depending on client requirements. Increasingly, customers are migrating to SIP delivery; many do not even have TDM within their premises. Our clients appreciate the flexibility we offer to grow, develop and change. For example, an agent is easy to set up; all they need is a PC, a phone and an Internet connection, opening up the possibility of home-working. We are supporting a growing number of home-workers across a variety of sectors.
  2. Multi-tenancy
    Sytel’s SCC allows true, secure multi- tenancy which is crucial to us as a hosted service provider. It allows us to segregate our customers without having to run separate full instances of the software for each customer – which means less hardware and less configuration is required and there are fewer services to monitor. This makes the system overall easier to administer from a landlord’s, or service provider’s, perspective. It would be extremely difficult for us to deliver services without this.
  3. Inbound blending
    SCC allows our clients to respond quickly to inbound calls by automatically taking agents directly out of the outbound pool. That way resources are maximised because agents are never sitting idle.
  4. Custom scripting
    SCC’s Scripter tool has two powerful functions; firstly, agent scripting. It enables our customers to build incredibly complex branching agent scripts with dozens of pages and hundreds of question options. The functionality within Scripter means that consumers only answer the questions pertinent to them, based on a combination of their age, gender and the answers to previous questions. It is a really flexible tool allowing personalisation of scripts. And being browser based, it is suitable for home workers as well as for the traditional call centre environment.
  5. Outbound performance under any international dialler regulation
    This has always been a core strength of Sytel. Their predictive dialler gives the best predictive boost over progressive dialling of any dialler, and we never have to worry about breaching the UK rules laid down by Ofcom.
  6. Campaign management
    SCC’s Campaign Manager allows for quick and simple campaign configuration, with options across a range of features. Having the ability to save your preferred options by creating a template means that future campaign creation is quick and easy. So easy that non-technical staff such as call centre managers or team leaders can create and manage campaigns rather than having to employ a dialler manager to do it. In our experience, once shown how to use campaign manager few people need further instruction and most begin to experiment with it to see how they can fine-tune and improve their campaign performance.

The result

“Together with Sytel, Perdial can offer some pretty attractive capabilities:

  1. Service
    Perdial offer 1st and 2nd line support, backed up by Sytel’s expertise when necessary.
  2. Custom development
    No two clients are alike. All require some measure of bespoke development, which we largely undertake at no cost to our clients. Thanks to Sytel’s Scripter, it’s at minimal cost to us, too!
  3. Stability and reliability
    Sytel’s distributed architecture offers facilities such as software autorestart, and full hardware and software redundancy throughout. This has allowed us to build a highly resilient, redundant system using our data centre and dedicated network. Our clients appreciate the assurance that offers.”The bottom line is that from a standing start Perdial has grown to become a significant presence in the UK hosted marketplace. Our services are all delivered using Sytel’s technology and it has been fundamental to our success.”


What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC), offering multimedia, multichannel, fully blended cloud contact center solutions, for quick and easy deployment by partners offering CCaaS or enterprise users. All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

  • Flexible Contact Center Platform

    Softdial Contact Center™ - tightly integrated modules, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    Partners can run a functionally rich and flexible contact center stack in the cloud

  • Blended Media Desktop

    Fully customisable, multi-channel, multi-session workspace

  • Work Anywhere

    Browser-based tools, no software installation required

  • Cloud Or On-Premise, Multi-Tenant

    Scalable, resilient, secure, proven

  • Customise, Localise, White Label

    Design all user interfaces to individual requirements

  • Integration Via APIs

    'Swap out' components and integrate with 3rd party apps

  • World Class Development

    Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

  • All Media Types

    Voice, chat, email, social, etc - fully integrated and blended

  • Agent Multi-Tasking

    Work with multiple live contact sessions of any media type
  • Dynamic Workforce Management

    Automated, ‘best available’ decisions to manage agents & balance work load, across all media types

  • Predictive Dialing

    Best-of-breed performance under compliance

  • Optimised Inbound Routing

    Smart rules and 'best-available' decisions to drive great customer service

  • Agent Scripts

    Help agents achieve and maintain excellence

  • Voice and Screen Recording

    See and hear exactly how agents are interacting

  • Analytics and Data Feeds

    Measure and evaluate performance at every level

  • IVR, Bots & Conversational AI

    Design effective automated flows or integrate with 3rd party providers

  • Customer Journey Tracking

    Stored customer contact history, to aid routing and add context to conversations


A complete suite of tools, with unique flexibility to extend and swap out modules to deliver a tailored contact center solution for any environment
  • Softdial One™

    Highly flexible unified web UI for agents, supervisors and administrators
  • Softdial Scripter™

    Create complex process flow scripts for agents, IVR, chatbots and other applications

  • Sytel AI Dialer™

    Best-of-breed predictive dialer; maximum performance under any compliance rules

  • Softdial Pathfinder™

    Precise routing rules for 'best available' connection
  • Softdial Media Server™

    Core telephony functions to manage all inbound/ outbound SIP calls

  • Softdial Reporter™ 5

    Fully customisable performance stats, charts and reports, across all channels

  • Softdial Publisher™

    Comprehensive data output to build your own reports

  • Softdial Recording Monitor™

    Audio and screen recording of agent activity to ensure the highest standards
  • Softdial Campaign Manager™

    Automation to optimise any outreach strategy
  • Softdial Repository™

    Central storage and configuration of common resources
  • Sytel Global Compliance™

    Flexible 'no contact' rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

  • Customer Service

    Connect quickly to well equipped agents

  • Sales & Telemarketing

    Maximise agent productivity with best-of-breed predictive dialing

  • Healthcare

    Secure, highly-configurable multichannel communications for excellence in patient care

  • Market Research

    Best-of-breed predictive dialing with CATI integration

  • Collections

    Automated inbound/ outbound blending integrated with any debt management app