At a Glance
About Sytel’s Market Research Solution
Sytel develops and supplies the predictive dialer of choice for market research.
Sytel has extensive experience in working with market research software vendors to offer telephone interviewing to their customers, on both a standalone and a hosted basis. This, combined with excellent performance, makes Sytel the premier partner in the market research industry.
The Sytel AI Dialer™ is flexible, reliable, powerful, simple to use, easy to integrate and competitively priced. A full range of dialing options, including predictive, power, progressive and preview are available.
Global leader in predictive dialing
For predictive, we impose strict compliance limits in its design, and with enforced compliance comes world-leading performance as users experience the only dialer in the world that was built to work effectively under compliance.
Sytel’s combination of excellent predictive dialing performance and compliance with the strictest regulations for nuisance call rates is unique in the market research industry and can achieve as much as an extra 15 minutes talk time per hour for each interviewer.
In predictive dialing mode, Sytel deploys its unique, ‘massive simulation’ techniques which allows it to cope easily with the wide range of talk times that are typical of market research campaigns. This means achieving excellent predictive dialing performance without the need to stray outside compliance limits, a feature not available on any other predictive dialer.
The Sytel dialer will work in conjunction with any legacy PBX, or VOIP gateway, and also allows for a wide range of media applications and call control, for example call recording, call transfers and agent monitoring. Our own SIP stack allows us to deliver a totally soft solution, which can also act as an IP PBX.
A centralised global solution
Version 11 of Softdial Contact Center™ (SCC) improves our ability to deliver a bespoke solution to market research organisations who conduct individual surveys across multiple sites in multiple countries.
Read more about our Centralised Global Solution for Market Research >>
CATI integration expertise
Utilizing our open and robust APIs, Sytel are experts in integration with 3rd party computer aided telephony interview (CATI) software and have integrated with market leaders such as:
- Confirmit
- Nebu
- Nipo
and we have skills and experience to integrate with others as required.
The Sytel dialer is capable of running simultaneous market research campaigns using different CATI products, each tightly integrated with the dialer, giving the freedom to choose the best tool for each individual job.
Do you know the predictive gain of your dialer?
Are you paying for predictive and getting little more than progressive?
Do you know how much extra talk time per hour your dialer is delivering over progressive mode when in predictive mode?
To learn why you should perform the Predictive Gain Benchmark Test on your dialer, check out Sytel’s article ‘The predictive gain of Predictive Diallers’ for Call Centre Helper.
Sytel’s ‘work-from-home’ solution
COVID-19 has had an enormous impact on all industries. Market research organisations, like everyone, have needed to quickly adapt to new working conditions.
Our market research customers have taken advantage of Sytel’s work-from-home solution, giving them a unique advantage over their competitors. The ability for interviewers to work remotely has meant business has been able to continue as usual.
In their own words, they talk about the seamless transition to home working with Sytel’s help in our article about the global update of CATI interviewers working from home.
More market research features
Other features that come with our market research contact center solution include:
- Call recording and retrieval. For the entire campaign, complete calls may be recorded, or just the answers to the interviewer’s questions
- Built-in adherence to relevant dialing regulations
- Call control features such as coaching, monitoring and transfers
- Ability to play sound fragments
- Agent and campaign reporting
- Field proven as an all-IP solution, requiring no specialised hardware
- Comprehensive technical support before, during and after installation, anywhere in the world
