Sales and Telemarketing

Maximise agent productivity with best-of-breed predictive dialing

At a Glance

Markets - Sales & Telemarketing
Global leader in predictive dialing under compliance
Markets - Sales & Telemarketing
Complex agent scripts, designed by non-technical personnel
Markets - Sales & Telemarketing
Sophisticated list management to extract the greatest value
Markets - Sales & Telemarketing
Real-time and historical reports

About Sytel’s Sales And Telemarketing Solution

When Sytel was formed over 26 years ago, our key focus was working with dialing algorithms and our key objective was to maximise productivity in outbound campaigns while remaining compliant.

Fast forward 26 years and Sytel have a proven history of excellence in providing contact center software for the sales and telecommunications industries.

Of course, the key technology that underpins sales and telemarketing is predictive dialing and Sytel is globally recognised as the clear leader in this field.

A unique approach

Our unique approach to predictive dialing has spawned a user base that extends to over 50 countries and our unrivalled and highly effective solution to the ‘performance/ compliance conundrum’ has led to us advising many marketing organisations and regulators around the world on responsible dialing issues.

The Sytel predictive dialing solution is so effective that we are the only dialer vendor that is able to enforce dialer compliance in all markets. We do this because, no matter how tough the dialing conditions, the Sytel AI Dialer™ can achieve excellent dialing performance with no need to stray outside compliance limits.

We are always happy to be put to the test and justify our claims. If you would like to benchmark us against any other dialer, just call us and ask us how we support free trials.

Features for Sales and Telemarketing

Our call centre solution for telemarketing is more than the best predictive dialer however. It is also about excellence in many other areas, including:


Do you know the predictive gain of your dialer?

Are you paying for predictive and getting little more than progressive?
Do you know how much extra talk time per hour your dialer is delivering over progressive mode when in predictive mode?

To learn why you should perform the Predictive Gain Benchmark Test on your dialer, check out Sytel’s article ‘The predictive gain of Predictive Diallers’ for Call Centre Helper.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC), offering multimedia, multichannel, fully blended cloud contact center solutions, for quick and easy deployment by partners offering CCaaS or enterprise users. All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

  • Flexible Contact Center Platform

    Softdial Contact Center™ – tightly integrated modules, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    Partners can run a functionally rich and flexible contact center stack in the cloud

  • Blended Media Desktop

    Fully customisable, multi-channel, multi-session workspace

  • Work Anywhere

    Browser-based tools, no software installation required

  • Cloud Or On-Premise, Multi-Tenant

    Scalable, resilient, secure, proven

  • Customise, Localise, White Label

    Design all user interfaces to individual requirements

  • Integration Via APIs

    ‘Swap out’ components and integrate with 3rd party apps

  • World Class Development

    Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

  • All Media Types

    Voice, chat, email, social, etc – fully integrated and blended

  • Agent Multi-Tasking

    Work with multiple live contact sessions of any media type

  • Dynamic Workforce Management

    Automated, ‘best available’ decisions to manage agents & balance work load, across all media types

  • Predictive Dialing

    Best-of-breed performance under compliance

  • Optimised Inbound Routing

    Smart rules and ‘best-available’ decisions to drive great customer service

  • Agent Scripts

    Help agents achieve and maintain excellence

  • Voice and Screen Recording

    See and hear exactly how agents are interacting

  • Analytics and Data Feeds

    Measure and evaluate performance at every level

  • IVR, Bots & Conversational AI

    Design effective automated flows or integrate with 3rd party providers

  • Customer Journey Tracking

    Stored customer contact history, to aid routing and add context to conversations


A complete suite of tools, with unique flexibility to extend and swap out modules to deliver a tailored contact center solution for any environment

  • Softdial One™

    Highly flexible unified web UI for agents, supervisors and administrators

  • Softdial Scripter™

    Create complex process flow scripts for agents, IVR, chatbots and other applications

  • Sytel AI Dialer™

    Best-of-breed predictive dialer; maximum performance under any compliance rules

  • Softdial Pathfinder™

    Precise routing rules for ‘best available’ connection

  • Softdial Media Server™

    Core telephony functions to manage all inbound/ outbound SIP calls

  • Softdial Reporter™ 5

    Fully customisable performance stats, charts and reports, across all channels

  • Softdial Publisher™

    Comprehensive data output to build your own reports

  • Softdial Recording Monitor™

    Audio and screen recording of agent activity to ensure the highest standards

  • Softdial Campaign Manager™

    Comprehensive configuration and control for outbound campaigns

  • Softdial Repository™

    Central storage and configuration of common resources

  • Sytel Global Compliance™

    Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

  • Customer Service

    Connect quickly to well equipped agents

  • Sales & Telemarketing

    Maximise agent productivity with best-of-breed predictive dialing

  • Healthcare

    Secure, highly-configurable multichannel communications for excellence in patient care

  • Market Research

    Best-of-breed predictive dialing with CATI integration

  • Collections

    Automated inbound/ outbound blending integrated with any debt management app