We believe that if we understand our market, its trends and directions, our development strategy can continue to be ahead of the game. The CASRO event helped us to get a great insight into the industry through attending lectures and networking with the members directly.
It was very encouraging to hear that CATI usage is actually on the increase. It would seem that the telephone is still one of the most powerful research platforms available.
Clients already using this dialer service include Arvato Financial Services, one of the UK’s leading providers of credit management and debt recovery services. This reflects the Sytel dialer’s success in the collections market.
Sytel’s dialer outperforms all other dialers under the Ofcom rules on silent calls. Fines are high for those that flout the rules, which state; no more than 3% of live calls per campaign (i.e. across call centers) or per call center (i.e. across campaigns) over a 24 hour period are permitted. The majority of predictive dialers perform poorly, when constrained by the Ofcom compliance rules, and struggle to deliver anything better than a progressive dialer. Sytel’s fundamental design is different and is the only known dialer that delivers a significant performance improvement under the rules.
“We are very proud of our partnership with VanillaIP, who have built an excellent reputation and are trusted by their customers”, says Michael McKinlay, CEO of Sytel. “Sytel is hands down, the best predictive dialer available on the market today. It’s the only known dialer to truly deliver excellent performance under Ofcom’s ‘silent call’ rules.”
David Dadds, CEO of DRD says; “Adding the Sytel dialer to our portfolio has allowed us to open up valuable opportunities in the contact center market. For our Resellers this opens up newer, high value opportunities in a market that previously, they might not have been active in. The unique performance benefit Sytel delivers as well as the strength of the software in hosting gives us a significant competitive advantage.”
