Unified Communications In The Contact Center – Part One

January, 2010

Unified communications has substantial business benefits for the contact center. But how do you separate the actual benefits from the hype, and how have contact centers coped for so long without it?

A quick scan of the unified communications software market reveals a marvellous and myriad selection of unified communications solutions.

There is plenty of evidence out there to show that unified communications has substantial business benefits to offer the contact center. But how do you separate the actual benefits from the hype, and how have contact centers coped for so long without it? Here’s a little history

Ten years ago, the contact center industry didn’t have usable IP telephony platforms and ‘presence’ was just primitive busy lamp applications. But mature contact centers still handled e-mail, paper correspondence, fax, etc, and we developed strategies for managing traffic flows on all of these media channels.

That may have been OK back then, but over the last 10 years the contact center industry has seen a huge increase in capacity, largely as a result of attempts to drive business efficiency by concentrating communication to a relatively small number of specialists (agents!).

Contact centers now have to cope with a bewildering array of contact channels for each agent. Some centers manage well, others don’t.

So, unifying contact channels on the desktop is potentially benefit number 1. But isn’t there more to unified communications than that?

Well, yes, but not everything under the banner of unified communications is necessarily useful in a contact center environment. For example, a solution that delivers an IP telephony or messaging presence through several different media endpoints (even if integrated in the GUI), with no direct call center control, brings little or no benefit.

And the likely forthcoming integration of social media into unified communications apps may be more of a nightmare for the contact center manager than a dream come true.

In order to fully realise the benefits of unified communications in the contact center, careful assessment must be made and the detail of proposed solutions scrutinised. And for that we must look beyond the hype (“Our technology does X, Y and Z!”) at the detail of how they solve actual business problems.

The trouble is that detail can be hard to come by. Solutions can sometimes resemble a 25-year-old Cadillac: looking great from a distance but rather less than ‘unified’ when you get up close. Suppliers aware of this can often gloss over the detail, or shroud it in mystery.

In our next post, we suggest some searching questions to ask unified communications vendors (ourselves included!) aimed at revealing their true value as potential solutions to real business problems.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) – multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Software

Softdial Contact Center™ – rich functionality, all-in-one, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

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    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

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Browser-based tools, no software installation required

Customise, Localise, White Label

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Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc – fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Optimise agent usage and balance workloads in real-time without human intervention, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and ‘best-available’ decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations


Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

By Business Type


A full featured contact center software solution, designed for optimum performance at scale

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By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

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