Pioneering innovative software solutions since 1994

About Sytel

Sytel is a privately-owned and funded software development house, established in 1994, which develops and supplies its flagship contact center platform Softdial Contact Center™ (SCC) via a network of partners, who work with our product in a variety of ways. SCC is currently powering communications in over 50 countries.

From its headquarters in Aylesbury, UK, Sytel is led by founder and CEO Michael McKinlay, alongside a team of contact center industry experts.

Sytel does not rely on venture capital. Because it is free from meeting the quarterly requirements of investors, Sytel has scope to take on, and meet, the big challenges of a rapidly changing industry.

Company history

Sytel Limited was founded in 1994 by CEO Michael McKinlay. He set out, with an elite team of programmers, to craft the world’s best predictive dialer, employing an advanced contact center simulation technique to achieve high performance predictive dialing under compliant conditions. From the 2000s to the present, as an OEM module, the Sytel dialer is driving the outbound solutions of a number of well-known contact center brands.

As an expert in predictive dialing, Michael has given a lead in markets all over the world on responsible dialing practices and has advised and mentored many of the marketing and telecommunications regulators around the world.

As the needs of the contact center broadened, while maintaining its reputation as an OEM supplier, Sytel widened the scope of its flagship product Softdial Contact Center™ (SCC) to include inbound and outbound communications, management and agent applications, and email, chat, SMS, and other media channels.

Sytel saw the rise of the cloud SaaS market coming, and re-engineered SCC from the ground up to operate effectively in a distributed, cloud environment, with all modules offering multi-tenant capabilities for hosting partners.

As well delivering via partners, Sytel offers CCaaS direct to subscribers as Softdial Cloud™, giving access to the full range of SCC functionality.

Learn more about the Design and Evolution of SCC >>

Philosophy of software development

Sytel practices proactive development; thinking, planning and acting ahead, reaching well beyond expressed market requirements to think through the next best thing(s), that if realised, will lead to delighted customers. This approach allows our products to be adapted and sometimes reengineered to meet the challenges that we suspect, or know, lie ahead – for instance the rise of SIP-based voice communication, and the hosted/ cloud delivery model.

Key philosophies behind SCC are that it can be extended and adapted to meet a diversity of business needs, and interwork seamlessly with surrounding applications and infrastructures SCC therefore offers:

  • a wide range of configuration and customisation tools
  • a comprehensive set of published APIs.

Sytel aims to hire and retain the most skilled and experienced software developers, working from our UK headquarters, and remotely around the world. Sytel’s research and development teams are highly skilled and with over 180 man years of contact center industry experience between them, are constantly pioneering technically advanced solutions for the contact center environment.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) – multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Software

Softdial Contact Center™ – rich functionality, all-in-one, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    CCaaS for subscribers – global service​, with no upfront costs

  • Contact Center Platform – CCaaS Partners

    Build your own CCaaS business using the power and flexibility of Sytel software

  • Contact Center Platform – Enterprise

    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc – fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Optimise agent usage and balance workloads in real-time without human intervention, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and ‘best-available’ decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations


Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

By Business Type


A full featured contact center software solution, designed for optimum performance at scale

Small/ Medium Business

Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration

Debt Collection

Automated inbound/ outbound blending integrated with any debt management app

Sales & Telemarketing

Maximise agent productivity with best-of-breed predictive dialing


Secure, highly-configurable multichannel communications for excellence in patient care