Unlock the True Value of your Predictive Dialer

The Predictive Gain Test.

Here’s a simple, fair test that cuts through complexity and marketing noise, giving you clarity on your dialer’s real-world performance, based on facts, not vendor claims or guesswork.

1. Choose a live outbound campaign. A team of 15-25 agents is ideal for reliable results.
2. Run in progressive mode for half a day. One trunk per agent: the classic, safe approach.
3. Measure average talk time per agent hour
4. Switch to predictive mode for the other half of the day. Same list, same agents, same conditions. If operating in the US, enable Answering Machine Detection to reflect real-world conditions.
5. Again, measure average talk time per agent hour

Use a Compliance Framework

Even if your market is unregulated, for the most meaningful results, use a recognised compliance framework such as the US FTC’s Telemarketing Sales Rule as your baseline:

• No cancel dials (the dialer hangs up within 15 seconds of ring time)
• No silent calls (answered calls placed into hold queues because no agent available)
• Target abandon rate of 3% (calculated as a % of live calls, not total dials)

Interpreting Your Results – How Much Extra Talk Time Does Your Dialer Give You?

+1-5 mins – Room for improvement! Explore your options: your current setup is limiting your returns!

+6-10 mins – You’re holding steady. There is almost certainly untapped potential. Worth investigating.

+11-15 mins – Solid performance. Your dialer is delivering respectable efficiency.

+16-20 mins – Excellent results! You’re outperforming most in the industry. But check your assumptions to make sure they’re realistic.

+21+ mins – Outstanding! Too good to be true? Again, be sure to check your assumptions.

The Smart Standard: Why Compliance Settings Matter

Even if your day-to-day operation pushes beyond strict compliance, running this test under compliance settings provides a fair, consistent benchmark. It ensures your system can thrive within industry rules, safeguarding you against future regulation changes and reducing customer nuisance – always a positive for reputation and results.

The Bottom Line

Great dialer performance doesn’t happen by chance. It’s engineered, measurable – and within your control.

Happy with your results? Then well done on your dialer selection.

Not sure or know you can do better? Then benchmark your dialer against our own. We would be happy to run the same test, tailored to your campaign and environment. Simply get in touch at predictivegain@sytel.com, and we’ll show you how a world-class dialer performs under the same conditions.

Find out more about the Sytel AI Dialer. Or to book a demo, just talk to us.