GDCC (US) – Cloud Hosted Deployment Driving Multiple CATI Platforms

Industry: Market Research
GDCC expands into the US to incorporate two existing contact centers, and replaces a premise-based predictive dialer with the Sytel system in the Amazon cloud.

About GDCC

GDCC is a leading independent data collection company providing international CATI (Computer Assisted Telephone Interviewing) and Mixed Mode (phone, web, face to face) fieldwork services. Clients include many of the top global market research and consultancy agencies, such as TNS, GfK, Ipsos, Maritz and Nielsen.

With a total capacity of 600 seats in state-of-the-art facilities in the USA, Netherlands, UK, Hong Kong, Turkey, Macedonia and Kosovo, GDCC operates 7 days per week. GDCC completed 500,000 interviewing hours in 2019 and are targeting 700,000 in 2020.

GDCC logo

The requirements

Having utilised the excellent productivity of the Sytel predictive dialer to achieve year on year increases in their data collection business in Europe, GDCC expanded into the US in 2019 to incorporate two existing contact centers. These centers had been using a hardware-based dialer but from experience GDCC knew that the Sytel system would significantly outperform it, and so wanted to implement the Sytel system for these as quickly as possible.

The previous system had relied on ISDN T1 connectivity to the public telephony network, but GDCC wanted to phase these circuits out and replace them with SIP connections, combining the considerable benefits of lower cost with fast and easy scale up/ down.

GDCC wanted to move away from the existing premise-based to a cloud hosted dialer model, with Amazon AWS as the preferred solution.

GDCC wanted to introduce a newly-deployed CATI platform provided by Nebu to bring these centers in line with the rest of GDCC’s sites. However, in the short term they needed to continue working with the previous CATI system during the migration.

The Sytel solution

The Sytel dialer can be connected to any SIP carrier, and is a software-only solution not requiring any physical equipment. As all servers can be virtual, it is well suited to running in Amazon AWS.

The Sytel installation was performed by Sytel engineers, experts in installation on AWS, using a tried and trusted methodology. GDCC’s technical team set up the AWS environment so that IP calls could be made over the internet from the Sytel environment in AWS to the carrier.

Using Sytel’s WebRTC softphone, the 150 interviewers were quickly able to make use of 300+ channels, with substantial improvements in dialing efficiency and productivity.

The softphone is very easy to deploy, running directly in the browser on entry level Windows PCs. Interviewers can be located anywhere in the world, and when necessary, GDCC have used interviewers located in Rotterdam for projects in the US. When COVID19 struck, the system was already prepared for GDCC to move almost all of its interviewers to work from home.

Sytel has integrations with all major CATI vendors, including both the new Nebu system and the previous system used by GDCC in the US. Great relationships with those vendors mean that as soon as Sytel adds new features to the platform, they are added into the CATI solutions.

The result

Kees-Jan Mars, CEO of GDCC said

“Sytel have been a great partner and have kept pace with our continual expansion. The implementation of Sytel’s solution in the US was smooth and hassle-free, allowing us to focus on telephone interviewing rather than technology. I really appreciated the project management provided by the Sytel team as well as the continual follow-up in the weeks after the installation.”

Michael McKinlay, CEO of Sytel, commented

“It is great to see a long-term customer go from strength to strength. GDCC have been a growing customer for many years and it is gratifying to see how Sytel’s technology and people have contributed to their success.”

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC), offering multimedia, multichannel, fully blended cloud contact center solutions, for quick and easy deployment by partners offering CCaaS or enterprise users. All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

  • Flexible Contact Center Platform

    Softdial Contact Center™ - tightly integrated modules, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    Partners can run a functionally rich and flexible contact center stack in the cloud

  • Blended Media Desktop

    Fully customisable, multi-channel, multi-session workspace

  • Work Anywhere

    Browser-based tools, no software installation required

  • Cloud Or On-Premise, Multi-Tenant

    Scalable, resilient, secure, proven

  • Customise, Localise, White Label

    Design all user interfaces to individual requirements

  • Integration Via APIs

    'Swap out' components and integrate with 3rd party apps

  • World Class Development

    Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

  • All Media Types

    Voice, chat, email, social, etc - fully integrated and blended

  • Agent Multi-Tasking

    Work with multiple live contact sessions of any media type
  • Dynamic Workforce Management

    Automated, ‘best available’ decisions to manage agents & balance work load, across all media types

  • Predictive Dialing

    Best-of-breed performance under compliance

  • Optimised Inbound Routing

    Smart rules and 'best-available' decisions to drive great customer service

  • Agent Scripts

    Help agents achieve and maintain excellence

  • Voice and Screen Recording

    See and hear exactly how agents are interacting

  • Analytics and Data Feeds

    Measure and evaluate performance at every level

  • IVR, Bots & Conversational AI

    Design effective automated flows or integrate with 3rd party providers

  • Customer Journey Tracking

    Stored customer contact history, to aid routing and add context to conversations


A complete suite of tools, with unique flexibility to extend and swap out modules to deliver a tailored contact center solution for any environment
  • Softdial One™

    Highly flexible unified web UI for agents, supervisors and administrators
  • Softdial Scripter™

    Create complex process flow scripts for agents, IVR, chatbots and other applications

  • Sytel AI Dialer™

    Best-of-breed predictive dialer; maximum performance under any compliance rules

  • Softdial Pathfinder™

    Precise routing rules for 'best available' connection
  • Softdial Media Server™

    Core telephony functions to manage all inbound/ outbound SIP calls

  • Softdial Reporter™ 5

    Fully customisable performance stats, charts and reports, across all channels

  • Softdial Publisher™

    Comprehensive data output to build your own reports

  • Softdial Recording Monitor™

    Audio and screen recording of agent activity to ensure the highest standards
  • Softdial Campaign Manager™

    Automation to optimise any outreach strategy
  • Softdial Repository™

    Central storage and configuration of common resources
  • Sytel Global Compliance™

    Flexible 'no contact' rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

  • Customer Service

    Connect quickly to well equipped agents

  • Sales & Telemarketing

    Maximise agent productivity with best-of-breed predictive dialing

  • Healthcare

    Secure, highly-configurable multichannel communications for excellence in patient care

  • Market Research

    Best-of-breed predictive dialing with CATI integration

  • Collections

    Automated inbound/ outbound blending integrated with any debt management app