Cloud Contact Center Solutions – A Maturing Market

October, 2018

A fully functioning cloud contact center requires not only having the correct architecture but also services designed to best use the computing resources delivered by cloud providers.

We have put many man years of effort in reengineering to meet the challenges of the cloud.  Here are some of those challenges.

  • Failure-proof protocols.  A distributed system requires core protocols where everything is a request rather than a command, and services which handle the failure case and timeouts as a normal operation.  In addition, transport failure is to be expected, so the protocol needs to be transport-independent and implement queueing and session recovery.
  • Dynamic provisioning of application and media services.  In order to deploy to cloud and scale out, you cannot have an approach of manually deploying services to specific hosts.  You need an architecture that delivers automatic deployment of services across your VM estate and does so knowing how to load-balance but also minimise network footprint.
  • Automatic failover and recovery for I/O operations.  Usually when people talk about failover they consider service and server-level failure.  However most operational failures when operating at scale are related to I/O.  Database services (even those on bare-metal servers) get overloaded and drop sessions. Sytel’s service design provides I/O recovery and database rollforward as standard.
  • Centralised logging.  If you have dynamically-deployed services you need to centralise service logging so that when service degrades (usually because of external factors) this can be identified and corrected quickly.  A design that supports this can also take advantage of low-cost storage services provided by cloud providers.

The astute reader will note that the list above does not include any mention of microservices and service orchestration.  These are all necessary to achieve linear scaling and reliability for the cloud in general, but Cloud Contact Center has some unique challenges which orthodox designs for cloud cannot overcome.

The ACD, or in Sytel’s case, ASD (Automatic Session Distributor) engine has to be stateful in order to make real-time decisions concerning large amounts of resource.  Consider the fact that an ASD has to load-balance in real-time across a series of queues, and that with a true ASD this load-balancing is multidimensional.  It is not possible to retrieve all this information from a persistent store in order to make decisions about dequeuing sessions to agents many times per second.

Solving this realtime problem for the cloud, requires a different approach to the traditional cloud design for eliminating single points of failure.  We will discuss this in a later topic.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) - multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Software

Softdial Contact Center™ - rich functionality, all-in-one, designed to deliver at scale
  • Contact Center as a Service (CCaaS)

    CCaaS for subscribers - global service​, with no upfront costs

  • Contact Center Platform – CCaaS Partners

    Build your own CCaaS business using the power and flexibility of Sytel software

  • Contact Center Platform – Enterprise

    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc - fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Automated, ‘best available’ decisions to manage agents and balance work load, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and 'best-available' decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations


Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

By Business Type


A full featured contact center software solution, designed for optimum performance at scale

Small/ Medium Business

Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration

Debt Collection

Automated inbound/ outbound blending integrated with any debt management app

Sales & Telemarketing

Maximise agent productivity with best-of-breed predictive dialing


Secure, highly-configurable multichannel communications for excellence in patient care