How Sytel Approaches Development

September, 2017

Constant improvement and innovation is a necessary way of life in our industry. Find out how Sytel approaches development.

We have been asked to talk about how we manage our software development.  What reassurance can we offer to our own customers that we are getting things right and what lessons can we offer to others?

It is a tall order. Development strategy is a function of many things and no one formula fits.  For example, if we were an industry behemoth, we might well be busy paying lip-service to software standards, but working furiously to create our own as well, so as to lock users in. We are in fact the opposite of this. We provide a core platform for managing call center sessions.  On top of this we empower, if not actively encourage our partners to integrate all manner of third party applications. Of course, we have many applications of our own, but if they want to do their own reporting for example, then we will happily cooperate by supplying data feeds.  This means that a significant part of our development process is focussed on all the technical stuff to do with integration, so that it is as easy as possible.

What about our core platform?  A key challenge for any established software house is how to combine “the new” with its legacy systems.  One solution is to build a wall around your legacy systems and provide some basic interfaces.  This can work for a while but is usually self-defeating in the medium term.  Some new kid on the block is going to come along and eat your lunch with better-engineered systems.  So legacy systems are usually a lingering death.  Instead, we do continuous refactoring of our code, meaning that we are able to deliver new functionality to customers in an incremental way, preserving their investment in our software.  A good example of this might mean the move from say client server to web services.

But of course, refactoring alone isn’t the answer.  The real key to our development efforts is to have a very strong innovation mindset.  This allows us to do two things.  Firstly, to constantly extend the product to meet changing customer requirements.  And secondly, it allows us to intercept new technologies, such as WebRTC and build solutions around them, sometimes before our customers have even thought about it.

Perhaps the most exciting challenge for us is the move from Static Service Configurations to Service Orchestration.  This brings major advantages to our customers and we will touch on these in a forthcoming blog.

Staying relevant and competitive in this way costs time and money but if you want to survive and offer great solutions to your customers, there is no alternative.  No amount of marketing will compensate for software development which gets caught in a time warp. If you are not sure about this take a close look at some of the giants in our industry who have been failing over recent years.  The main reason lies in product and the failure to understand that constant improvement and innovation is a necessary way of life in our industry.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC), offering multimedia, multichannel, fully blended cloud contact center solutions, for quick and easy deployment by partners offering CCaaS or enterprise users. All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

  • Flexible Contact Center Platform

    Softdial Contact Center™ – tightly integrated modules, designed to deliver at scale

  • Blended Media Desktop

    Fully customisable, multi-channel, multi-session workspace

  • Work Anywhere

    Browser-based tools, no software installation required

  • Cloud Or On-Premise, Multi-Tenant

    Scalable, resilient, secure, proven

  • Customise, Localise, White Label

    Design all user interfaces to individual requirements

  • Integration Via APIs

    ‘Swap out’ components and integrate with 3rd party apps

  • World Class Development

    Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

  • All Media Types

    Voice, chat, email, social, etc – fully integrated and blended

  • Agent Multi-Tasking

    Work with multiple live contact sessions of any media type

  • Dynamic Media Blending

    Automated, ‘best available’ decisions to blend and balance work load across all media types

  • Predictive Dialing

    Best-of-breed performance under compliance

  • Intelligent Routing

    Smart rules and ‘best-available’ decisions to drive great customer service

  • Agent Scripts

    Help agents achieve and maintain excellence

  • Voice and Screen Recording

    See and hear exactly how agents are interacting

  • Analytics and Data Feeds

    Measure and evaluate performance at every level

  • IVR, Bots & Conversational AI

    Design effective automated flows or integrate with 3rd party providers

  • Customer Journey Tracking

    Stored customer contact history, to aid routing and add context to conversations


A complete suite of tools, with unique flexibility to extend and swap out modules to deliver a tailored contact center solution for any environment

  • Softdial One™

    Highly flexible unified web UI for agents, supervisors and administrators

  • Softdial Scripter™

    Create complex process flow scripts for agents, IVR, chatbots and other applications

  • Sytel AI Dialer™

    Best-of-breed predictive dialing under any compliance rules

  • Softdial Pathfinder™

    Precise routing rules for ‘best available’ connection

  • Softdial Media Server™

    Core telephony functions to manage all inbound/ outbound SIP calls

  • Softdial Reporter™ 5

    Fully customisable performance stats, charts and reports, across all channels

  • Softdial Publisher™

    Comprehensive data output to build your own reports

  • Softdial Recording Monitor™

    Audio and screen recording of agent activity to ensure the highest standards

  • Softdial Campaign Manager™

    Comprehensive configuration and control for outbound campaigns

  • Softdial Repository™

    Central storage and configuration of common resources

  • Sytel Global Compliance™

    Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

  • Customer Service

    Connect quickly to well equipped agents

  • Sales & Telemarketing

    Maximise agent productivity with best-of-breed predictive dialing

  • Healthcare

    Secure, highly-configurable multichannel communications for excellence in patient care

  • Market Research

    Best-of-breed predictive dialing with CATI integration

  • Collections

    Automated inbound/ outbound blending integrated with any debt management app