GDV (Australia) – Integration into 3rd Party Solution

Industry: Charity
GDV turned to Lake Corporation Pty, an Australian owned supplier of value added multimedia solutions for contact center providers. At the core of its XCalibur Connect solution is the Softdial Plugin® dialler application.

About Guide Dogs Victoria (GDV)

Based in Australia, Guide Dogs Victoria (GDV) is one of the state’s oldest and best loved charities. Operating across the Australian state of Victoria and with its headquarters in Melbourne, GDV is committed to meeting the mobility needs of people who are either blind or visually impaired, through dog companionship, ultimately enhancing their quality of life and helping them to achieve a level of independence they may not previously have enjoyed.

The organisation receives only minimal government funding and is reliant on donations, bequests and the proceeds from the telemarketing of a wide range of popular merchandise.

Guide Dogs Victoria (GDV) logo

The requirements

Vladimir Hinrichsen, GDV’s Financial Controller explained

“We were previously managing the call center operations the hard way. Our agents were constantly frustrated by the inability to connect ‘live calls’ with customers, which in turn discouraged staff from achieving their sales targets. The process was slow and we were frequently missing sales opportunities.”

GDV turned to Lake Corporation Pty, an Australian owned supplier of value added multimedia solutions for contact center providers. At the core of its XCalibur Connect solution is the Softdial Plugin® dialler application (now the Sytel AI Dialer™). Designed by the UK based Sytel Limited, Softdial Plugin is developed using a highly sophisticated simulator known as the Virtual Event Machine® (VEM). Capable of running in excess of 10 million calls per second, Softdial Plugin is aimed at software houses, switch vendors and system integrators who have a specific requirement for a predictive dialler that offers outstanding performance under compliance.

Michael McKinlay, managing director at Sytel Limited commented

“Lake Corporation are a strategic partner and our work with them has opened up many opportunities in the Australian contact center market.”

The results

Before implementing the Lake System, GDV’s telemarketing was principally based on a semi-manual dialling system that was developed in-house. Its ability to operate efficiently was constrained by the frequent no answers, answering machines and wrong numbers, together with other problems associated with network conditions.

With the new Lake system now installed, GDV are able to make a lot more completed calls, whilst retaining the same number of staff. For GDV, the XCalibur Connect functionality not only meets, but exceeds both international and Australian compliance codes, regulations and legislation for contact centre practice including integration with do-not-dial databases and the virtual elimination of over-dialling.

As Mr Hinrichsen concluded

“We are confident that the new system will deliver a real and absolute increase in merchandise sales and that agents will now be able to meet their sales targets sooner, for which they are offered attractive incentives.”

About Sytel

Based in the UK, Sytel Limited provides contact center solutions to organizations in over 30 countries. In the outbound world, its predictive dialler, Softdial Plugin, is recognized as being the leading dialler for delivering effective performance under compliance. Sytel has campaigned in all major markets for responsible rules for predictive diallers and acts as advisors on dialler regulations to many national marketing and government bodies around the world.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) – multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Software

Softdial Contact Center™ – rich functionality, all-in-one, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    CCaaS for subscribers – global service​, with no upfront costs

  • Contact Center Platform – CCaaS Partners

    Build your own CCaaS business using the power and flexibility of Sytel software

  • Contact Center Platform – Enterprise

    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc – fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Optimise agent usage and balance workloads in real-time without human intervention, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and ‘best-available’ decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations


Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

By Business Type


A full featured contact center software solution, designed for optimum performance at scale

Small/ Medium Business

Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration

Debt Collection

Automated inbound/ outbound blending integrated with any debt management app

Sales & Telemarketing

Maximise agent productivity with best-of-breed predictive dialing


Secure, highly-configurable multichannel communications for excellence in patient care