Interact (UK) – Maximum Predictive Dialler Productivity under Ofcom Regulations

Industry: Outsourcing
Delivering performance under Ofcom's outbound policy can be challenging. Using the Sytel AI Dialer Interact has a competitive advantage that brings performance, reliability and full compliance.

About Interact

Interact is one of the UK’s youngest and fastest growing outsourcing businesses. Founded in 2011 by a team of seasoned call centre professionals, Interact set out to do things differently from the start; to deliver powerful customer conversations with empathetic agents supported by intuitive technology. It’s clearly a winning approach.

Today Interact’s 300+ strong team delivers service and sales contact centre solutions for big brands from EE to News UK, PayPal and more.

Interact logo

The requirement

The UK’s tough compliance landscape makes achieving excellent dialler performance extremely difficult. For most diallers, its simply too difficult to deliver any performance benefit under Ofcom’s outbound policy. This often leaves users with little choice but to either retreat to dialing in progressive mode and experience considerable productivity losses or, run the gauntlet with Ofcom’s misuse test.

However, both these scenarios are completely unnecessary and avoidable, if you use the right predictive dialler technology that has been designed from the ground up to overcome this challenge.

The solution

Interact chose Sytel, as it was the only known dialler to deliver excellent performance under Ofcom’s policy on outbound dialling.

In order to avoid issues with Ofcom’s misuse test, many organizations – including Interact – now sensibly elect to dial at much reduced abandoned call rates from the previous 3% limit.

However, only Sytel is known to deliver excellent performance benefits at such low levels of abandoned calls. This is down to an innovative and unique design utilising a highly sophisticated AI dialer engine.

The results

Using the Sytel AI predictive dialler, Interact was amazed to find that they achieved a Predictive Gain of between 10 to 15 minutes per agent per hour. This equated to almost a 30% increase in talk time compared to progressive dialling.

Neil Perring, CEO of Interact said

“We are delighted to have implemented the new Sytel AI dialler. It has given us a strong competitive advantage in the marketplace. The performance, reliability and adherence to compliance standards are second to none.”

The Sytel dialler is delivered to Interact by expert systems integrator Infinity CCS.

Nick Ray, Vice President of Products at Infinity CCS commented

”We have been supporting Sytel within some large BPO organizations, for many years. It’s fantastic that Sytel continues to overcome the challenges of today’s increasingly tough compliance environment, allowing outbound operators to responsibly gain excellent performance, that simply isn’t possible with other dialler technology.”

Michael McKinlay, CEO of Sytel added

“The way we have developed our dialler is completely different to any other in the market. Our dialler constantly monitors all the elements in the Softdial Contact Center (SCC) and simulates all the possible scenarios. The result is a dialler that gives excellent performance in predictive mode, without having to revert to progressive mode on reaching the abandon rate limit.”