Sytel Automates the Contact Center

April, 2024

Sytel release their Sytel Real-time Automation (SRA) solution, which automatically assigns agents to work on queues where the service level is under threat, no matter what the media type.

Aylesbury, UK – 11 April 2024

Sytel, a UK-based vendor of a Contact Center as a Service (CCaaS) cloud platform, has predicted that as automation is introduced to manage service levels in the contact center, the need for supervisor intervention will be reduced by 90%+.

The claim is made as Sytel release their Sytel Real-Time Automation (SRA) solution, which automatically assigns agents to work on queues where the service level is under threat, no matter what the media type.

Sytel CEO Michael McKinlay commented:

“Automation of inbound operations is a logical step forward. What is surprising is that it has taken the industry until now to achieve it.

“Does SRA put supervisors out of a job? Automation will do some of the work supervisors currently do, and do it much more efficiently. But no supervisor wants to spend their time stressing about where to pull agents from to help a struggling queue. Automation frees supervisors for higher value tasks, like coaching, encouraging their teams and quality monitoring.”

Supervisors and team leaders aim to keep queues properly staffed during a shift. But this can be derailed by unscheduled events – e.g. absences, shrinkage, spikes in contact volume. This can keep customers waiting longer in queues, causing frustration, and can break Service Level Agreements (SLAs) for BPOs.

McKinlay continued:

“Preparation is essential, of course. Workforce Management (WFM) is invaluable in predicting the right staffing needs in advance. But once a shift has started, what do you do when demand outstrips supply?

“WFM can only tell you there’s a problem. It’s usually up to supervisors to figure out where to get extra resources from, without causing more trouble.

“But this job has become increasingly complex, even impossible. That’s especially true for larger contact centers needing to manage customer engagements across voice as well as web chat, email, SMS, WhatsApp, etc.

Contact centers have traditionally coped by bringing non-front-line staff in to handle calls (‘queue busting’) and offering to call customers back while keeping their place in the queue (‘queueback’).

McKinlay explained:

“These practices maintain the illusion that service levels are under control. But really they create more short-term demand, and increase the cost of servicing by failing to resolve issues first time. These should be methods of last resort, not everyday occurrences.

“The best answer? Automation! SRA is making the best possible decisions automatically, literally second by second, so that any supply/ demand imbalance is shared between queues, and no single service level falls off a cliff. Automated service level management ensures that no agent time is wasted, keeps wait times for customers low, and, crucially, offers supervisors freedom from the stress of managing service levels manually.

“The ‘brain’ at the center of Sytel’s CCaaS platform is the Automatic Session Distributor (ASD™), which holds the current state of everything in memory; all agents with their different skills, all sessions in all channels, all queues, each with its target service level. It has authority to take action across all work queues, outbound as well as inbound. And it is the ‘brain’ which is providing the resources to SRA to do its dynamic management, constantly updating all queue states and assignments second by second.

“It’s a big win for the power of AI and a huge win for CX as customer wait times are now kept under control.”

JRC in Brazil has been an enthusiastic user of Sytel’s automation solutions for several years. JRC provide a wide range of products and services to support major national infrastructure projects.

JRC CEO, Jose Rubens Cavalari commented:

“Our customers love the way Sytel Real-Time Automation solves, once and for all, the issue of how to control SLAs and customer wait times in a busy contact center. They have been waiting for this product for years; how come it took so long!?”

Nielsen, a leader in global market research, have used the Sytel AI Dialer™ for a decade to drive their CATI operations.

Nielsen’s Senior Director of Technology, Patrick Kirk commented:

“Sytel have done a stellar job of automating the outbound contact center. They are bringing the same expertise to automating the inbound center and this is simply a game-changer.”

To see SRA in action, visit: Sytel Real-Time Automation – A Simulation

to discover how Sytel Real-Time Automation (SRA) can benefit your business, just talk to us.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) – multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Software

Softdial Contact Center™ – rich functionality, all-in-one, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    CCaaS for subscribers – global service​, with no upfront costs

  • Contact Center Platform – CCaaS Partners

    Build your own CCaaS business using the power and flexibility of Sytel software

  • Contact Center Platform – Enterprise

    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries

Capabilities

Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc – fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Optimise agent usage and balance workloads in real-time without human intervention, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and ‘best-available’ decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations

Modules

Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer

Solutions

Performance and efficiency for a wide range of business applications

By Business Type

Enterprise

A full featured contact center software solution, designed for optimum performance at scale

Small/ Medium Business

Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration

Debt Collection

Automated inbound/ outbound blending integrated with any debt management app

Sales & Telemarketing

Maximise agent productivity with best-of-breed predictive dialing

Healthcare

Secure, highly-configurable multichannel communications for excellence in patient care