Automating your Outreach

July, 2021

In today’s complicated multimedia and multisession landscape, the execution of your outreach strategy needs an intelligent, automated approach.

The future of outbound

We were recently asked by a business partner whether outbound has any future. Our answer today is the same as it was 25 years ago:

‘Yes, as long as you do it right!’

Contact rates for voice outreach have dropped to new lows that require most dialers to either generate staggering levels of nuisance calls or remain unprofitable.

In this context, ‘doing it right’ today must involve a properly joined-up view of the customer. Beware the buzz phrases ‘360 degree view’, ‘Omnichannel’, ‘AI’, ‘Big Data / Data Warehousing’. We are not saying these things aren’t relevant, but they are often indicative of a ‘technology will solve the problem’ approach.

Rather, what’s needed is joined-up outreach.

Joined-up outreach

This is the process of understanding what works for connecting with your customers and prospects, and then executing and refining outreach programs during their lifetime.

Yes, you need a suitable contact center platform for this but the requirements aren’t that onerous. You need:

  • Some means of storing and having fast retrieval of both inbound and outbound contact history for a customer across all media channels.
  • Contact preference data for customers, or the means to permute this from contact history.
  • Some insight into how differing contact channels will work for your proposition.
  • A baseline set of inventory rules that is well-thought out and the tools to automate across all channels.
  • Reporting / feedback that enables you to validate your assumptions and refine.

You could, in theory, do all of this with existing technology and manual processes but there is one word hidden in these bullet points that is critical, and that is automate.

Automating your Outreach

The days of simple recycling of no answers and answer machines are long gone, but despite the tools available there is still a tendency to ‘run through the contact list, analyse and recycle’. The decision tree for contact needs to be tailored for each individual customer; so the right time, media and sales approach.

Your choice of platform must be able to automate scheduling, selection of media for next contact, and handling of what happens to scheduling if the campaign is put on hold for a few days. In these days of customer-specific decision trees for contact, you will not have the resources to have manual control of this process. It must be automated.

Analysing feedback to optimise your inventory strategy comes from having meaningful reporting. Knowing, for example, that customers respond better to SMS outreach for a particular type of proposition during the business day rather than the evening, probably has even more value than ‘when we used these words in the SMS we got a better hit rate’.

Also, making changes to inventory strategy needs to be done within a framework that automates the consequences of change. If you are getting a better response from some types of customers with a different medium and time, this will have consequences for what you do to keep your outreach teams consistently busy during the shift. An automated solution solves this for you.

Intelligent Automation

Sytel sought to change the dialer industry in the early days of our existence by making predictive pacing entirely automatic. We did this because a well-designed intelligent machine can react far better to changing conditions than a supervisor ever can. In today’s complicated multimedia and multisession landscape, the execution of your outreach strategy needs the same intelligent approach.

If you would like to know more about Sytel automation, then talk to us.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC), offering multimedia, multichannel, fully blended cloud contact center solutions, for quick and easy deployment by partners offering CCaaS or enterprise users. All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

  • Flexible Contact Center Platform

    Softdial Contact Center™ - tightly integrated modules, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    Partners can run a functionally rich and flexible contact center stack in the cloud

  • Blended Media Desktop

    Fully customisable, multi-channel, multi-session workspace

  • Work Anywhere

    Browser-based tools, no software installation required

  • Cloud Or On-Premise, Multi-Tenant

    Scalable, resilient, secure, proven

  • Customise, Localise, White Label

    Design all user interfaces to individual requirements

  • Integration Via APIs

    'Swap out' components and integrate with 3rd party apps

  • World Class Development

    Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

  • All Media Types

    Voice, chat, email, social, etc - fully integrated and blended

  • Agent Multi-Tasking

    Work with multiple live contact sessions of any media type
  • Dynamic Workforce Management

    Automated, ‘best available’ decisions to manage agents & balance work load, across all media types

  • Predictive Dialing

    Best-of-breed performance under compliance

  • Optimised Inbound Routing

    Smart rules and 'best-available' decisions to drive great customer service

  • Agent Scripts

    Help agents achieve and maintain excellence

  • Voice and Screen Recording

    See and hear exactly how agents are interacting

  • Analytics and Data Feeds

    Measure and evaluate performance at every level

  • IVR, Bots & Conversational AI

    Design effective automated flows or integrate with 3rd party providers

  • Customer Journey Tracking

    Stored customer contact history, to aid routing and add context to conversations


A complete suite of tools, with unique flexibility to extend and swap out modules to deliver a tailored contact center solution for any environment
  • Softdial One™

    Highly flexible unified web UI for agents, supervisors and administrators
  • Softdial Scripter™

    Create complex process flow scripts for agents, IVR, chatbots and other applications

  • Sytel AI Dialer™

    Best-of-breed predictive dialer; maximum performance under any compliance rules

  • Softdial Pathfinder™

    Precise routing rules for 'best available' connection
  • Softdial Media Server™

    Core telephony functions to manage all inbound/ outbound SIP calls

  • Softdial Reporter™ 5

    Fully customisable performance stats, charts and reports, across all channels

  • Softdial Publisher™

    Comprehensive data output to build your own reports

  • Softdial Recording Monitor™

    Audio and screen recording of agent activity to ensure the highest standards
  • Softdial Campaign Manager™

    Automation to optimise any outreach strategy
  • Softdial Repository™

    Central storage and configuration of common resources
  • Sytel Global Compliance™

    Flexible 'no contact' rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

  • Customer Service

    Connect quickly to well equipped agents

  • Sales & Telemarketing

    Maximise agent productivity with best-of-breed predictive dialing

  • Healthcare

    Secure, highly-configurable multichannel communications for excellence in patient care

  • Market Research

    Best-of-breed predictive dialing with CATI integration

  • Collections

    Automated inbound/ outbound blending integrated with any debt management app