3rd Party Messaging Integration

At a Glance

Ready-to-go integrations with Facebook, Telegram, WhatsApp, SMS and others
Allows easy integration of custom bridges

About 3rd Party Messaging Integration

To enable contact centers to provide service on the channel of the customer’s choice, Softdial Contact Center™ (SCC) provides:

  • ready-to-go integrations with a range of existing text applications, e.g. Facebook, Telegram, WhatsApp, SMS, via a set of bridges
  • straightforward guidelines to enable integration bridges to be built for any 3rd party text or chat service.


How it works

The Softdial Chat Server receives the text information from the bridge and manages the conversations between the end customer and the Sytel services.

When a chat session is started, Sytel’s routing mechanism, Softdial Pathfinder™ will follow all the configured routing rules to determine where to send the text; to a live agent, a virtual IVR agent or to a chatbot bridge for communication with a chatbot.

A text session may be passed between destinations as the situation requires, for example:

  • a live agent may transfer a text session to a chatbot in order to process card payment details
  • a chatbot might transfer a text session to a live agent if the conversation becomes too complex for the chatbot.

When a text session is transferred from one destination to another, the conversation history is made available to the next destination, removing the need to re-establish who the customer is.

The agent experience is the same no matter where the message is coming from.

An example of integration of 3rd party messaging text applications with SCC
An example of integration of 3rd party messaging text applications with SCC

An example use case

Here is an example of a use case where an internal chatbot handles an upgrade of a TV package by communicating with an external AI chatbot.

An example of a dialog flow using an integration with an external AI chatbot
An example of a dialog flow using an integration with an external AI chatbot

In this flow example:

  1. a conversation is initiated by either the chatbot, or the customer
  2. the chatbot asks questions of the customer and qualifies their customer’s ID
  3. if successful, the chatbot asks an open question – How can I help?
  4. the customer requests an upgrade
  5. the internal bot then acts as intermediary between the customer and the external bot, either
  6. forwarding questions and answers, e.g. Q: Which package would you like? A: The Super Max 502, or
  7. performing actions e.g. transferring to a live agent, if the chatbot senses that otherwise the customer may sign off
  8. the customer indicates that they have no more questions
  9. the internal bot executes the upgrade and closes the conversation.


What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) – multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Software

Softdial Contact Center™ – rich functionality, all-in-one, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    CCaaS for subscribers – global service​, with no upfront costs

  • Contact Center Platform – CCaaS Partners

    Build your own CCaaS business using the power and flexibility of Sytel software

  • Contact Center Platform – Enterprise

    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc – fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Optimise agent usage and balance workloads in real-time without human intervention, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and ‘best-available’ decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations


Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

By Business Type


A full featured contact center software solution, designed for optimum performance at scale

Small/ Medium Business

Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration

Debt Collection

Automated inbound/ outbound blending integrated with any debt management app

Sales & Telemarketing

Maximise agent productivity with best-of-breed predictive dialing


Secure, highly-configurable multichannel communications for excellence in patient care