Sytel Delivers Fully Managed Cloud Solution for Kantar’s Global CATI Centres

February, 2022

Sytel announces completed delivery of its Contact Center as a Service (CCaaS) cloud platform for Kantar’s global market research centres.

Aylesbury, UK, 18 Feb 2022 – Sytel announced today it has completed delivery of its Contact Center as a Service (CCaaS) cloud platform for Kantar’s global market research centres. The platform supports the expected load of 3500+ concurrent telephone interviewers across 25+ countries, and allows any of the global Kantar businesses to run campaigns of any size and of any duration anywhere in the world.

The single global solution allows for instant and rapid growth as new countries join up, with operations in multiple countries scheduled for 2022. The system is fully managed by Sytel from its headquarters in Aylesbury in the UK.

Dave Murray, Director of Technical Solutions at Kantar, commented:

“Sytel’s solution supports multiple, segregated tenants, which allows our operating companies to remain separate, keeping control of client-sensitive data and deploying their own local configurations to maintain compliance and productivity.

He added:

“Sytel’s extensive experience, in both cloud hosting operations and support for CATI, together with their global leadership in predictive dialing were the key determinants in choosing them as our partner for this company-critical activity.”

Kantar uses the Computer Assisted Telephone Interviewing (CATI) system provided by NIPO for interviewing and quota management, with the Sytel platform supporting local carriers connected back to the central solution.

As the solution is software-only in the cloud, individual Kantar sites have no need to procure and manage infrastructure. Both the cloud servers and the dialer platform itself are fully managed by Sytel.

Interviewers need only a thin client that can access the system either from office or home, and a headset to make use of the WebRTC phone built into the browser.

Sytel have designed individual and centralised reports and customised a supervisor console specific to Kantar.

Michael McKinlay, CEO of Sytel remarked:

“This project takes advantage of our all-round strengths in offering cloud solutions and we are delighted to have been chosen by Kantar to be their partner on this global project,”

Adding that:

“Cloud operations can play a major role in improving business efficiency and yet allow local companies to still operate autonomously, as is the case with Kantar.”

About Kantar

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

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About Sytel

Sytel Limited develops and supplies Softdial Contact Center® (SCC) , multimedia, multichannel, fully blended cloud contact center solutions, for quick and easy deployment. It brings the same world-class innovation to the multimedia contact center that is used in developing its world-leading AI Dialer. All Sytel cloud components are secure, resilient and scale seamlessly from 50 agents to 10,000+, whether local, mobile or remote.

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Want to know more or request a free demo? Then just talk to us.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) - multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Platform

Softdial Contact Center™ - tightly integrated modules, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    CCaaS for subscribers - global service​, with no upfront costs

  • Contact Center Platform – CCaaS Partners

    Build your own CCaaS business using the power and flexibility of Sytel software

  • Contact Center Platform – Enterprise

    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries

Capabilities

Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc - fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Automated, ‘best available’ decisions to manage agents and balance work load, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and 'best-available' decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations

Modules

Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer

Solutions

Performance and efficiency for a wide range of business applications

By Business Type

Enterprise

A full featured contact center software solution, designed for optimum performance at scale

Small/ Medium Business

Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration

Collections

Automated inbound/ outbound blending integrated with any debt management app

Sales & Telemarketing

Maximise agent productivity with best-of-breed predictive dialing

Healthcare

Secure, highly-configurable multichannel communications for excellence in patient care