Customer Service

Connect quickly to well equipped agents

At a Glance

Customer Service

Service on all media channels

Customer Service - contact center solution

SLAs automatically maintained – no supervisor involvement

Customer Service - contact center solution

Cross and up-sell with customised agent scripts

Customer Service - contact center solution

Customer contact history available to agents

Customer Service - contact center solution

Automated welcome services – IVR/ bots

Customer Service - contact center solution

Interact with the customer while in queue

Customer Service - contact center solution

Route to a preferred agent

About Sytel’s Customer Service Solution

First-class customer service begins at the touchpoint a customer chooses – phone, email, web chat, text, social messaging or video. Softdial Contact Center™ (SCC) supports all media channels as a fully blended system, enabling customer service operations to equip agents for success and deliver a uniquely optimised CX.

With SCC you can achieve the most with the resources you have, by cutting down unproductive time, automating responses where possible, minimising customer wait times and preparing agents with timely information.

To route customers as quickly as possible to the queue/ agent best equipped to help them, SCC allows sophisticated routing rules to be set

Enabling a smooth customer journey

Customers can traverse seamlessly between channels as they wish, for example moving from web chat to live agent at the click of a button.

And if no agents are available, IVR/ chatbots can offer other options such as leaving a message or booking a callback.

Equipping agents for success

Customers may be identified automatically, by source, ID, account number, etc, and to equip agents to respond quickly and appropriately, any CRM/ ERP information held about the customer can be accessed and displayed within the Agent Desktop.

Any data accumulated along the way is passed along as the journey progresses, and any information provided by the customer (e.g. account number) need only be given once. No matter where the customer journey leads, transferring between agents, automated services or media channels, any data goes with them. Agents are kept informed at all points and customer frustrations are minimised.

To maximise cross-sell/ up-sell opportunities, agent scripts/ prompts can contain contextual suggestions, tailored according to the flow of the conversation.

Equipping contact centers for excellence

SCC enables customer service operations to meet and exceed target metrics. SLAs are maintained automatically by the central Automatic Session Distributor (ASD®), which decides which agents can be moved and when, from less time-critical activities such as outbound sales or email handling, to cope with spikes in inbound demand. No supervisor involvement, no errors in judgement/ calculation, just automated ‘best available’ decisions. The ASD ensures that outbound performance is not compromised, and customers are not kept waiting a moment longer than necessary, allowing you to achieve the best productivity with the available resources.
Watch how this works here >>

IVR, chatbots and other automated customer touchpoints are available to perform front-line services such as identifying the customer, which allows agents to keep working on higher value activities, and allows customers to be directed to the right department or service as quickly as possible.

SCC offers precise control in designing and delivering the most complex IVR and chatbot flows, using Natural Language Processing (NLP). Or 3rd party chatbots and other services can be integrated to make the customer journey as swift and effective as possible.

To enable agent monitoring and improvement, supervisors can listen in or contribute to customer conversations where they wish, and all interactions can be recorded and reviewed for quality monitoring and further agent training.

In-Queue Scripts

To provide high quality customer service, users may want to perform tasks on a queued customer session, in order:

  • for the system to provide information to the caller while in the queue
  • to retrieve data about the caller, and manage the session based on that data
  • for the caller to provide information to the system while in the queue

Softdial Contact Center™ (SCC) provides this functionality using in-queue scripts.

Preferred Routing

Sytel’s Softdial Contact Center™ (SCC) platform offers the ability to route a session to a preferred agent, who may have been identified because

  • an external service has chosen them
    their skillset is the most appropriate for this customer
  • the customer has a particular account manager
  • the customer has had a previous successful interaction with the agent

This personalisation increases customer satisfaction and adds a level of sophistication to the business process.

More solutions by business size:

CCaaS for Enterprise


A full featured contact center software solution, designed for optimum performance at scale

CCaaS for SMBs

Small/ Medium Business (SMBs)

A full featured contact center software solution, designed for optimum performance at scale

Case studies

Kantar (Global) – Fully Managed, Multi-Tenant CCaaS Solution

Kantar (Global) – Fully Managed, Multi-Tenant CCaaS Solution

CloudControl (France) – Cloud Based Scripting for Maximum Agent Productivity

CloudControl (France) – Cloud Based Scripting for Maximum Agent Productivity

BVA Group (France) – Ready-Made CATI/ Dialer Integration Drives Expansion

BVA Group (France) – Ready-Made CATI/ Dialer Integration Drives Expansion

GDCC (US) – Cloud Hosted Deployment Driving Multiple CATI Platforms

GDCC (US) – Cloud Hosted Deployment Driving Multiple CATI Platforms

Abt (US) – Cloud-Based Deployment Serving Multiple Sites

Abt (US) – Cloud-Based Deployment Serving Multiple Sites

Peixe Urbano (Brazil) – In-Call IVR for PCI Compliant Payments

Peixe Urbano (Brazil) – In-Call IVR for PCI Compliant Payments

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) – multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Software

Softdial Contact Center™ – rich functionality, all-in-one, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    CCaaS for subscribers – global service​, with no upfront costs

  • Contact Center Platform – CCaaS Partners

    Build your own CCaaS business using the power and flexibility of Sytel software

  • Contact Center Platform – Enterprise

    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc – fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Optimise agent usage and balance workloads in real-time without human intervention, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and ‘best-available’ decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations


Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

By Business Type


A full featured contact center software solution, designed for optimum performance at scale

Small/ Medium Business

Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration

Debt Collection

Automated inbound/ outbound blending integrated with any debt management app

Sales & Telemarketing

Maximise agent productivity with best-of-breed predictive dialing


Secure, highly-configurable multichannel communications for excellence in patient care