Sales and Telemarketing

Maximise agent productivity with best-of-breed predictive dialing

At a Glance

Markets - Sales & Telemarketing
Global leader in predictive dialing under compliance
Markets - Sales & Telemarketing
Complex agent scripts, designed by non-technical personnel
Markets - Sales & Telemarketing
Sophisticated list management to extract the greatest value
Markets - Sales & Telemarketing
Real-time and historical reports

About Sytel’s Sales And Telemarketing Solution

When Sytel was formed over 26 years ago, our key focus was working with dialing algorithms and our key objective was to maximise productivity in outbound campaigns while remaining compliant.

Fast forward 26 years and Sytel have a proven history of excellence in providing contact center software for the sales and telecommunications industries.

Of course, the key technology that underpins sales and telemarketing is predictive dialing and Sytel is globally recognised as the clear leader in this field.

A unique approach

Our unique approach to predictive dialing has spawned a user base that extends to over 50 countries and our unrivalled and highly effective solution to the ‘performance/ compliance conundrum’ has led to us advising many marketing organisations and regulators around the world on responsible dialing issues.

The Sytel predictive dialing solution is so effective that we are the only dialer vendor that is able to enforce dialer compliance in all markets. We do this because, no matter how tough the dialing conditions, the Sytel AI Dialer™ can achieve excellent dialing performance with no need to stray outside compliance limits.

We are always happy to be put to the test and justify our claims. If you would like to benchmark us against any other dialer, just call us and ask us how we support free trials.

Features for Sales and Telemarketing

Our call centre solution for telemarketing is more than the best predictive dialer however. It is also about excellence in many other areas, including:


Do you know the predictive gain of your dialer?

Are you paying for predictive and getting little more than progressive?
Do you know how much extra talk time per hour your dialer is delivering over progressive mode when in predictive mode?

To learn why you should perform the Predictive Gain Benchmark Test on your dialer, check out Sytel’s article ‘The predictive gain of Predictive Diallers’ for Call Centre Helper.

What We Offer

Sytel Limited develops and supplies Softdial Contact Center® (SCC) - multimedia, multichannel, fully blended cloud contact center solutions.

Available by subscription as CCaaS, fully managed and supported by Sytel, or for quick and easy deployment by partners and enterprise users.

All Sytel cloud components are secure, resilient and scale seamlessly from 10 agents to 10,000+, whether local, mobile or remote.

Flexible Contact Center Platform

Softdial Contact Center™ - tightly integrated modules, designed to deliver at scale

  • Contact Center as a Service (CCaaS)

    CCaaS for subscribers - global service​, with no upfront costs

  • Contact Center Platform – CCaaS Partners

    Build your own CCaaS business using the power and flexibility of Sytel software

  • Contact Center Platform – Enterprise

    High performance platform to drive contact center productivity – cloud, on-premise or hybrid

Blended Media Desktop

Fully customisable, multi-channel, multi-session workspace

Work Anywhere

Browser-based tools, no software installation required

Customise, Localise, White Label

Design all user interfaces to individual requirements

Integration via APIs

‘Swap out’ components and integrate with 3rd party apps

World Class Development

Continuous evolution pushing technical boundaries


Softdial Contact Center™ (SCC) is designed to be flexible, extensible and scalable, integrating with any legacy equipment, and meeting the most complex of requirements.

All Media Channels

Voice, chat, email, social, etc - fully integrated and blended

Agent Multi-Tasking

Work with multiple live contact sessions of any media channel

Dynamic Workforce Management

Automated, ‘best available’ decisions to manage agents and balance work load, across all media channels

Predictive Dialing

Best-of-breed performance under compliance

Optimised Inbound Routing

Smart rules and 'best-available' decisions to drive great customer service

Agent Scripts

Help agents achieve and maintain excellence

Voice and Screen Recording

See and hear exactly how agents are interacting

Analytics and Data Feeds

Measure and evaluate performance at every level

IVR, Bots & Conversational AI

Design effective automated flows or integrate with 3rd party providers

Customer Journey Tracking

Stored customer contact history, to aid routing and add context to conversations


Drive operational efficiency, increase customer satisfaction & improve agent performance

Softdial One™

Highly flexible unified web UI for agents, supervisors and administrators

Softdial Scripter™

Create complex process flow scripts for agents, IVR, chatbots and other applications

Sytel AI Dialer™

Maximum predictive dialing performance, under any compliance rules

Softdial Pathfinder™

Precise routing rules for ‘best available’ connection

Softdial Media Server™

Core telephony functions to manage all inbound/outbound SIP calls

Softdial Reporter™ 5

Fully customisable performance stats, charts and reports, across all channels

Softdial Publisher™

Comprehensive data output to build your own reports

Softdial Recording Monitor™

Audio and screen recording of agent activity to ensure the highest standards

Softdial Campaign Manager™

Automation to optimise any outreach strategy

Softdial Repository™

Central storage and configuration of common resources

Sytel Global Compliance™

Flexible ‘no contact’ rules to protect contact center and consumer


Performance and efficiency for a wide range of business applications

By Business Type


A full featured contact center software solution, designed for optimum performance at scale

Small/ Medium Business

Options for SMBs to subscribe to our full-featured cloud service managed and hosted by either one of our partners or by Sytel themselves

By Industry

Customer Service

Connect quickly to well equipped agents

Market Research

Best-of-breed predictive dialing with CATI integration


Automated inbound/ outbound blending integrated with any debt management app

Sales & Telemarketing

Maximise agent productivity with best-of-breed predictive dialing


Secure, highly-configurable multichannel communications for excellence in patient care